top of page
Value Proposition and Customer Profile
![](https://static.wixstatic.com/media/58796f_fa8d30bc50e64b7ba88339d49d059b76~mv2.jpg/v1/crop/x_104,y_152,w_821,h_795/fill/w_447,h_433,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/58796f_fa8d30bc50e64b7ba88339d49d059b76~mv2.jpg)
![](https://static.wixstatic.com/media/58796f_fa8d30bc50e64b7ba88339d49d059b76~mv2.jpg/v1/crop/x_918,y_153,w_822,h_802/fill/w_445,h_433,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/58796f_fa8d30bc50e64b7ba88339d49d059b76~mv2.jpg)
A value proposition describes the benefits customers can expect from our product and a customer profile describes a specific customer segment in your business model in a more structured and detailed way. It breaks the customer down into its jobs, pains, and gains.
​
​
​
​
Figure 1.1: Value Proposition
Figure 1.2: Customer Profile
bottom of page